This really is the best auto-repair in town, but if they can not even hang a sign, who will think so?

I work with people, organizations and businesses, on strategy, values and integrity. Nowadays you’ll find that many businesses promotes their values on websites, signs and posters. That takes courage, as few things are as bad for business as being treated badly as a customer under a sign that reads “we care for you” or something like that.

The sign reads Customer parking in Norwegian. To me it says we care only for your money

We all know that. With this as my starting point I find it really interesting when signs tell me something the firm would be ashamed to acknowledge, it is just that they are so used to they surroundings that they do not realize what their signs are doing.

Even if every sign is important, together they are confusing, we just stopped, drove on and hoped for the best